How something stands in one’s personal estimation. Ideals or attitudes out of which one operates because of what one considers to be worthwhile.

The principles or standards of a person or society, the personal or societal judgement of what is valuable or important in life.

(noun) Christian values: traditionally, the Seven Christian Virtues — combining the four classical Cardinal Virtues of prudence, justice, temperance, and courage with the three Theological Virtues of faith, hope, and charity/love.